5 Signs Your Website Needs Redesigning

5 Signs Your Website Needs Redesigning

Your website. Your online identity. Your domain (in every sense of the word). Your biggest marketing and sales tool.

It’s safe to say that your website (closely followed by your social media) is an extremely important aspect of your online identity and presence. It allows you to:

  • Speak to your audience on your own terms
  • Build trust and authority
  • Showcase your products or services
  • Generate business and revenues
  • Grow your business and brand

But as technological, business and design trends evolve with time, it is very easy for gaps to appear in your website. Gaps that affect website traffic, user experience, time spent on website, sales leads & conversions.

In a Blue Fountain Media survey, 58% respondents valued speed and ease over other aspects, whereas 81% said they would think less of a brand if the website wasn’t up-to-date.

These factors could result in lost credibility, but more importantly, lost sales.

 

Here are 5 unmistakable signs that your website is in dire need of a redesign

  1. Your Website Isn’t Mobile Responsive: A key factor in Google’s algorithm for ranking websites is mobile responsiveness. While newer websites should be built from scratch with a mobile-first strategy, older websites need to have responsive design, or a completely different version for mobile.

This becomes all the more important when you take into account the sheer traffic that is now accessing the web on mobile. Statista reports that in 2020, the number of unique mobile internet users was 4.28 billion (about 90% of the global internet population).

A non-responsive website will create an unpleasant viewing and browsing experience for users across different screen sizes. Here’s a simple tool by Google that evaluates your website for smartphones and tablets.

  1. Website Speed: If you have ever clicked away from a website because it was slow to load, you’re not alone. According to Kissmetrics, 40% of online visitors will click away from a website if it takes more than 3 seconds to load.

Apart from the obvious impact on search engine rankings (Google tends to down-rank slow loading websites in search results), slow speeds will also negatively impact user experience, and consequently website conversions.

You can always check your website load speeds using tools like Google PageSpeed Insights or Pingdom’s Speed Test.

  1. Outdated Website Design: There’s no hard and fast rule for when a website should be updated, but given the speed with which Google and other search engines change their algorithms, it would be wise to assess your entire website every 3 years or so.

Surprisingly, there are still a lot of websites that reply on Flash based content – not only is Flash content outdated and cannot be viewed properly on mobile devices, but it’s also not searchable – so a good chunk of your content may not be contributing towards SEO like it should.

If your website is more than 3 years old, it would be extremely prudent to actively consider a redesign, since the benefits to your brand and business would be extensive.

Pro Tip: Have a look at your competitors’ website – if it loads fast and looks much more polished aesthetically, offering easy navigation – then you need to up your website revamp game now!

 

  1. Updating Content is Difficult: With newer tools and options, updating your website pages (adding a blog post, uploading videos, new product pages or images) is a piece of cake.

If your website content updation causes more headaches and is a cumbersome process, it is definitely a sign that you need to redesign your site with a proper Content Management System (CMS) – which will reduce the effort to add content; thereby keeping it relevant and swiftly updated with ease. Some of the most popular CMS in use today are WordPress, Joomla, Magento, Drupal and WooCommerce.

 

  1. Poor UX: Excellent User Experience (UX) is absolutely key to not only keeping visitors engaged, but also making sure that they have all the information on hand to convert into customers.

Unfortunately, a large number of businesses treat UX as an afterthought, whereas it should be one of the key driving factors when designing (or redesigning) a website. Great website UX involves:

  • Visually pleasing design
  • Easy User Interface (UI)
  • Seamless navigation across the entire customer journey
  • Engaging content that provides relevant information
  • Clear Calls-to-Action (CTA)

Poor UX is the 2nd easiest way to lose prospects, leads and conversions. According to TopTal, 88% of online consumers are unlikely to return to a website after a bad experience.

Conclusion

Remember: your website is a proxy for the entire physical experience of engaging with your company or brand, and every element had to align perfectly for a highly positive experience, thereby leading to better conversions.

At Beespoke, we’ve identified 9 key areas of great website design, which along with our Ecommerce and Digital Marketing strategies help your business reach greater heights.

Get in touch today to find out how we can take your business online to the next level.

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