Knowledge is Power – Advanced Analytics
With all the information that’s generated on a daily basis, many businesses do not go beyond basic level data analysis. While that may be fine in the short run, we at Beespoke feel that adopting the long-term game of Advanced Analytics is where true brand success lies.
Business Intelligence (BI) combines the very best in business analytics and data mining, in conjunction with the results being generated from social media marketing, digital marketing and other brand-building activities.
BI is used by companies for to answer strategic questions by analyzing current and historical information, converting that to data and then interpreting that data to make better informed business decisions.
The only drawback is that BI is focused more what has already happened, and may not provide complete context to why something happened. To really make use of big data and the huge chunks of information to derive a clearer picture of not just what has happened, but why it happened, what your competition is up to and why, and what your business needs to do next, is where traditional BI ends and Beespoke Advanced Analytics come into play.
Our Advanced Analytics use cutting edge tools that examine content, data and results to discover deeper insights – into your business and that of your competition, uncover patterns and relationships, and make reasonable predictions about future events with recommendations – giving you the advantage of being two steps ahead of the competition.
This is granular data analysis – we’re not just looking at your hive, we’re looking at other hives, and every bee around to figure out what honey to make next.
Beespoke Advanced Analytics utilize a variety of tools and techniques for:
- Traffic Analytics
- Brand Monitoring & Sentiment Analysis
- Organic SEO Research
- Advertising Analysis
- Social Media Tracking
Traffic Analytics: We not only monitor your web presence, but that of your competition as well. By benchmarking yourself against your competition, measuring web traffic sources, and identifying any pain points in the customer journey, we guide you on how to adjust your website strategy, tweak content, and digital marketing tactics to improve brand conversations and ultimately, conversions.
By gauging the best sources of your web traffic, the devices being used to access your site, the location of those visitors, and how much time they spent on your site, you can double down on those efforts on an audience that are positive to your sales conversion campaigns and improve your ROI.
Brand Monitoring & Sentiment Analysis: Our Brand Monitoring tools constantly check online content, whether it’s brand-tagging, videos and images on social networks, or articles, blogs and webpages. They provide in-depth data points on when there are discussions taking place about your brand or the competition, how it’s all being discussed, what is the general mood or perception.
Sentiment Analysis tells us how people are receiving your brand online and how it’s being discussed, and can identify any negative sentiments related to your brand – that needs to be addressed operationally.
This brand sentiment analysis can help with any future product or marketing campaigns, with some advanced knowledge of how those will be viewed by your audience.
Tracking what is being said about yourself and your competition may seem tedious and time-consuming, but we can manage that for you, and give you data to help you make effective decisions, and forge ahead.
Organic SEO Research: It’s a given fact that within your industry, you and your competition will inevitably be fighting and bidding for similar keywords in order to attract customers. But what if those primary keywords are only a part of the story, and the story keeps shifting?
Beespoke Organic Research Analytics can track and pinpoint gaps not only in your SEO, but that of your competition as well. We help you create primary and secondary keyword lists for organic keywords and track their shifting rankings, tweaking your SEO strategy so that you are always relevant for positive and climbing keywords in your domain.
Advertising Analysis: You’re never advertising online in isolation. In fact, your audience and prospects are seeing ads from you, the competition as well as advertising from outside your industry. Our Advertising Analysis hones in on what the competition is doing, how frequently they’re doing it, and the cost of this media spend.
By analyzing this data and breaking down their strategy, we are able to give you a blueprint for what needs to be done, in order to outperform your rivals with well-planned and perfectly executed PPC campaigns.
Social Media Tracking: While Brand Monitoring and Sentiment Analysis gives you deep insights into your brand, and the conversations surrounding it, Social Media Tracking Analytics turns the spotlight onto your competition: strategic content assessment – types of posts, posting frequency, follower counts, campaigns and PR methods applied, audience engagement, relevant hashtags.
It all adds up to give you a clear picture of what they’re doing right, and what they’re not doing. And with those insights, you can craft the perfect social media strategy that skyrockets you miles ahead of everyone else.
